I help CEOs and founders transform their tech teams.

Chris Parsons

If your tech is worrying you, I can help.

I work with CEOs and founders to transform tech teams. I support existing tech leaders to rebuild momentum, create clarity, and restore confidence. If you need new leadership, I can help find it or stand in the gap.

I cut through the noise, reframe how teams work and think, and radically reduce time to value.

I have worked for years as a founder, CEO and CTO. I know what it takes to turn a tech team from a concerning cost centre into a powerful growth engine.

Spend thirty minutes with me, get some instant advice, and learn more about how I can help you:

“Fantastic at building self-sufficient teams and giving them what they need.”Tadas T

“If you’re looking for someone to help build a great team, or you need someone experienced to help develop a sound tech strategy, I would thoroughly recommend Chris.”Roisi P

“Chris has clearly learned a lot about the world of being a delivery-focused CTO”Ian O

Some of the reasons we should talk

Give me a call if any of these are true for you, or if something else is troubling you with your tech team:

  • Delivery has slowed to a crawl
  • Your tech costs are out of control
  • The CEO and technical leaders aren not aligned
  • Your AI/LLM projects never quite seem good enough
  • The tech team culture is heading in the wrong direction

Recent articles

Always Be Unblocking

The most impactful engineers I know do not just write code. They remove obstacles for others.

Your impact is not measured by the code you write. It is measured by how much faster your entire team moves because of you. At Cherrypick, we call this “always be unblocking” and it has become one of our core values.

Always be unblocking

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Why Time Units Beat Story Points Every Time

Story points, t-shirt sizes, and fibonacci numbers. We have created an entire vocabulary to avoid saying what we actually mean. The truth is simpler: we should just use time units.

This realisation emerged from years of watching teams struggle with abstract estimation systems. The solution was right in front of us all along.

Why time units beat story points

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Startup Success Stories Are Flawed

In his book on mapping business strategy, Simon Wardley makes an observation that struck me hard recently.

You cannot learn chess from a list of moves. Even with access to every grandmaster game ever played, simply studying the sequence of moves will not make you a strong player. Without understanding the board position, the strategic context, and the invisible forces at play, these move lists are merely shadows of the actual game.

This observation triggered a thought that has been bothering me about how we approach startup knowledge and learning.

Read more

See the Archive for more articles. You can also find me on BlueSky, X and LinkedIn. Subscribe with RSS to keep up with the latest.