Why (I hope) I will weather the Indiepocalypse

October 2015

Apocalypse?

Are indie games headed for the Apocalypse?


Plenty of people have been writing about the ‘Indiepocalypse’ - the alleged death of the indie game development market and the destruction of indie studios everwhere. Some are wringing their hands and foretelling utter doom, whilst others are wondering what all the fuss is about.

Here follows my take, as I embark on the final phase of the perilous four year journey of finishing my first indie game, with plenty of people on the internet telling me that I’ve wasted my time.

A market correction

I think we’re witnessing a market correction, brought about by an oversupply to the market of good games.

I believe that we do have to be lucky to succeed, but that we can make our own luck. After reading a lot and studying the market, I have come to believe that the main thing that separates successful indie devs from failed ones is sheer determination, stubbornness and persistence. We have to be in this for the long haul, and we have to enjoy the process.

I don’t think indie games are doomed, but some indie developers will have to quit the business. I’m also determined to do all I can not to be one of them. Here’s my approach.

I have another income stream

Firstly, I have an alternative career. I train and coach teams of developers, and work part time locally, which allows me time in the day to work on Sol Trader without worrying (too much) about whether my family will eat next month.

Sol Trader has been four years in development, but I’ve only worked on it significantly during the day in the last year. I’ve used savings from consultancy work to get me this far. This means development is sustainable and I can avoid crashing out financially.

There’s always something to do

I’ve been building the Sol Trader community from day one, as everyone is advised to do. However, I’ve come to believe that the important thing is to have something for people to do in response when we communicate with them. We need a great call to action.

For example, Sol Trader has been available purchase on Alpha Access since May 2012, and on Kickstarter for Alpha or Beta access since the beginning of the year. Even when we paused sales on the game this year, people could still sign up to our mailing list for news, updates and articles.

I’ve found that it’s very hard to get anyone excited about anything without something people can do or buy. Otherwise people get bored of constant tiny updates about progress and they lose interest.

This is why I think great content marketing is so important. I’ve learnt that game updates are best when the audience can learn something from what I’m saying (like how to add bloom to an engine, or how to implement an entity-component system). They stimulate great discussion, they give my audience value, and they slowly grow the community around the game.

I’m trying to build Sol Trader into a remarkable game

Sol Trader was a good game a year ago. It wasn’t enough. After feedback from the failed Kickstarter campaign at the beginning of the year, I’ve reworked the gameplay fundamentally from the ground up. I’ve focused the design on people and relationships, and it’s turning into something unique, original and truly interesting. I’m hoping that this means I’ll gather more press attention than I otherwise would.

History generation in Sol Trader


Making a simply “good” game isn’t going to cut it. There’s so much about games at the moment that is derivative, and the product lifecycle of existing popular indie games is increasing with slower moving minimum specs and DLC to keep existing audiences entertained. I plan to do all I can not to settle for “good”. I’ll delay the game’s release if it means turning it from a good game into a great game.

I’m not going to give up

This all might not be enough. Perhaps no one wants to buy this game and that would be sad: although comments like this one from YouTube fill me with encouragment! Part of the reason to do two Kickstarters was validation of the core concept to ensure there’s enough of a market. I believe I’ve had enough validation of the idea to continue pushing at it!

Comments from fans about Sol Trader


Perhaps it’s just brazen stubborness, but I just know that I’m not going to quit and I’m going to release Sol Trader no matter what. I am running this as a business, but it’s more than a business to me: I’d release it even if I knew now it was going to make no money. I’m sure that people will enjoy it (they are already) and I believe in the design: this game just needs to be made.

Am I wrong, or crazy stubborn, or both?


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Ealdorlight: A Kickstarter retrospective

Ealdorlight Banner

It’s now been over three months since the end of the Ealdorlight Kickstarter campaign. I’ve deliberately been taking some time to think and learn from the fact that it didn’t reach the target, and to work out what to do next. Frankly, I was pretty upset that the campaign didn’t make it, and it’s taken a while to get over it.

It’s also taken a while to think through the campaign properly. Some things are obvious in hindsight, and others less so. A lot of post-Kickstarter analysis feels like a stab in the dark. Nevertheless I’ve given it a lot of thought, and these are my best guesses for why I think Ealdorlight’s Kickstarter failed:

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Ealdorlight's Kickstarter is live at 4pm today

TL;DR: Ealdorlight's Kickstarter campaign is live at 4pm today! Go and back it!

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The sixth of June is a significant day for me personally. In 2004, I spent the entire of the day in hospital. I remember the 60th anniversary commemorations of D-day on the TV in the background, as I sat beside my wife, in labour with our first child. I became a father an hour after midnight on the 7th June; my son becomes a teenager tomorrow.

Twelve years later, in 2016, I spent the entire of 6th June glued to Steam watching and waiting whilst my first game Sol Trader was released to the world. This was a career dream come true: since I started programming at six years old I’d always wanted to create and ship my own games. Sol Trader’s release was ultimately a painfully formative experience for me, which I wrote about at the time and was interviewed about recently in GamesIndustry.biz.

Over the last year, I’ve been keeping busy doing two things. One is to support Sol Trader as much as I can with countless updates and patches. I’ve also been very busy working on a new game, Ealdorlight, a medieval RPG-style take on Sol Trader’s mechanics, with turn-based combat, realistic damage and great graphics. I announced Ealdorlight in March and demonstrated it at Rezzed, strengthening my hope that the idea was a good one.

I decided fairly early on that I wanted to take Ealdorlight to Kickstarter. Sol Trader’s successful Kickstarter was a brilliant experience. The Kickstarter community is one of the kindest, most positive on the Internet. I also needed funding for this game: Sol Trader was self-funded through many long evenings and contracting work, and for Ealdorlight I need a bigger team to realise the vision. It’s built in Unreal Engine 4, which simultaneously saves me loads of development time and means I need a bigger team to pull off the realistic art style I’ve gone for.

As time came near to launch, the first anniversary of Sol Trader’s released seemed an appropriate day to launch the campaign. So today, 6th June 2017, I will spend the entire day glued to Kickstarter as my campaign goes live at 4pm today.

Visit Ealdorlight’s Kickstarter Campaign

kickstarter launch

There’s plenty more about Ealdorlight on the campaign - head over there and read all about it! A huge amount of work has gone into it, and I’m very grateful for all the support and help I’ve received from the team I’ve put together, and for friends and family who have given me endless encouragements and feedback.

This post is a little earlier than 4pm so that you can watch it go live if you want. Earlier backers get lower edition numberings on some of the rewards, so you might want to be there from the start!

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How Ealdorlight's story stands out

random book

As we head towards the Kickstarter campaign launch on June 6th, I want to talk a little about the story behind Ealdorlight works.

The basic story stays the same for each game: you are discovered wandering through a remote village at a young age, and realise your destiny is to overthrow the King. However, like in Sol Trader, every person you meet is randomly generated. This means that your real identity will be different every time, and you’ll have to discover it all over again every time you generate a new game.

Handcrafted story in a random world

The trick is layering a great story on top of a generated world with random characters. Building empathy with the main character and his family when all characters are generated is hard, and hinges around being able to hook the story in at the right moments.

My plan is to write plenty of tightly connected story arcs that are triggered on events that happen during history generation. These will in turn trigger future quests the player can undertake. Not all story-arcs will appear in every game: it will depend on how the history generation goes. I will constrain things such that there is always a route through the game, and that players always have a way to overthrow the King, even if that might be easier or harder depending on the starting setup. These story-arcs then should interact with each other, hopefully producing a unique path through the game.

Identity

Ealdorlight is set within a low fantasy world, and there’s no traditional magic. The player gets more powerful through discovering key pieces of knowledge about their past. These insights into of your real past feed directly into your character’s stats, skills and abilities.

I’ve long been fascinated with identity: knowledge of who we truly are affects many areas of our lives for the better. In Ealdorlight I wanted to tell a story which takes this to an almost supernatural level. By removing the player from their birth family, they start as an entirely normal person within the world. It’s only after their early game encounter with the Ealdorlight and the discovery of their past that things begin to change.

Much more on this to come, but in the meantime, here’s a glimpse of our story’s beginning.

Ealdorlight: backstory teaser (updated)
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Ealdorlight Kickstarter on 6th June, Sol Trader 1.3 released

I am now back from some extended time away after Rezzed, both on holiday with the family and training some clients away from home. I’ve released Sol Trader 1.3 today, and set the Kickstarter for Ealdorlight to 6th June.

Rezzed was fantastic: it was great to see lots and lots of people wearing our Ealdorlight crowns. We ran out of crowns on both days, with some creative head displays on offer:

View post on imgur.com

Ealdorlight Kickstarter launch date: 6th June

Yes, I know I said May :) I’ve decided to go for a 31-day campaign, starting on the 6th June, for a few reasons:

  • It doesn’t clash with any major US holidays, like Memorial Day. The 48-hour reminder email should go out on the day after 4th July.
  • I want to give myself the best chance of success by polishing the combat demo hard. It was great to get such good feedback at Rezzed and I think it’ll be a great hook. I need more time to do that well.
  • 6th June is the first anniversary of Sol Trader’s launch, so it ties in nicely with the ongoing Revelation Games story.

I’m excited and nervous about this Kickstarter campaign: my third one to date. After succeeding last time I’m really trying to take my time and get it right.

Sol Trader 1.3 released!

Now that I’m back, I’m able to support a new release of Sol Trader: 1.3 is now finally released after a length beta period.

Here are the highlights:

  • You can now chat to characters directly on the right if they’re in the same location as you
  • Pirate Chief and criminals are now more likely to try to destroy you
  • Fix a bug where you’re not paid enough for a mission
  • Dignitaries now fly around a little less than before to make it easier to pin them down
  • Inter-faction missions now pay slightly less
  • Business trips now pay slightly less
  • Taxi missions now pay slightly more
  • Talking to your criminal parents will no longer cause them to forget who you are
  • Fix crash where a character develops an opinion of the player mid-conversation
  • Fix crash when showing GUI for a ship the AI is driving
  • Fix crash where a character would attempt to sell a good on a ship they’ve lent to the player
  • Can now initiate conversations when paused - will restart the game but at realtime speed
  • Fixed the Tiger II achievement

Your steam copy should automatically update. I’ll be releasing an updated downloadable version to SendOwl in the next few days.

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Introducing: Ealdorlight

I’m very excited to be able to announce my new game…

Ealdorlight is a single player RPG set in a low fantasy kingdom where you must influence, cajole and fight your way to the throne.

Players travel the land, meet characters, perform quests and attempt to discover their true identity, different every game. Learning about the pasts of other characters gives the player influence over them, and learning who they truly are allows a player’s character to become more and more powerful. Along the way they will discover ancient weapons with hidden pasts, recruit allies, fight those who get in their way, and finally build a strategy to overthrow the King.

Ealdorlight generates centuries of history and society each game, giving players a whole kingdom of characters and relationships to explore and exploit, with turn based story-focused combat and an open quest structure.

Find out more info on the website!

Development plan

The plan is to put the game back on Kickstarter in May. Kickstarter was awesome last time for Sol Trader’s campaign - I think that the Kickstarter community is one of the best on the Internet for encouragement and positivity. I also want to check in with gamers to make sure the game I’m planning is the one people want me to make.

I’m building this game in Unreal, although parts of Sol Trader’s engine will make it into the game. Using Unreal has been a great experience so far. I’ll post tips and other learnings here as I go, as well as some thoughts on why I chose it.

I’ve already had some very helpful feedback on the idea and am looking for more - what thing about Ealdorlight most draws your attention?

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