Transform your tech team into a focused, high-performing force.

Chris Parsons

I rebuild momentum, clarity, and confidence across tech organisations that have lost their mojo. I do this through coaching, workshops, and helping the team reshape how they work and think.

Spend thirty minutes with me discussing your unique challenges, and learn exactly how I can help:

Some of the reasons we should talk

Give me a call if any of these are true for you, or if something else is troubling you with your tech team:

  • Your tech costs are out of control
  • Process overhead is killing productivity
  • You are not confident in your architecture
  • Development speed has slowed to a crawl
  • You are not sure if you have product/market fit
  • Your AI/LLM projects are not getting to production
  • You are struggling to hire and retain great engineers
  • Your tech team culture is heading in the wrong direction
  • The CEO and technical leaders aren’t aligned on priorities
  • Technical strategy feels disconnected from business goals
  • Your tech team is building too much or spending too much doing it

Activities

Some of the things I do to help, depending on the need:

  • Health checks
  • Team workshops
  • Strategy reviews
  • Meeting facilitation
  • Surveys and feedback
  • 1:1 and group coaching
  • Product/market fit checks
  • Hiring and culture reviews
  • Strategic advisory services

Testimonials

“Chris is very experienced both in the technical side of setting up a well functioning tech team, but also in the business side, possessing a keen eye for strategy and a good sense for what will and will not work in any given environment. If you’re a startup looking for someone to help build a great team, or you need someone experienced to help develop a sound tech strategy, I would thoroughly recommend Chris.”

Roisi Proven

“Chris has clearly learned a *lot* about the world of being a delivery-focused CTO, he has a very clear understanding of the need for pragmatic planning, knowledge sharing, team up-skilling and the paying down of technical debt… I hope to continue to learn from Chris’ experience.”

Ian Ozsvald

“Chris is fantastic at building self-sufficient teams and giving them what they need to deliver impactful product changes and experiments. He provides a lot of freedom while setting clear goals, which creates highly productive teams in early-stage startups. At the same time, he’s an empathetic leader who always keeps a pulse on team morale. This is an extremely punchy combo.”

Tadas Tamosauskas

Recent Articles

Why Time Units Beat Story Points Every Time

Story points, t-shirt sizes, and fibonacci numbers. We have created an entire vocabulary to avoid saying what we actually mean. The truth is simpler: we should just use time units.

This realisation emerged from years of watching teams struggle with abstract estimation systems. The solution was right in front of us all along.

Read more

Startup Success Stories Are Flawed

In his book on mapping business strategy, Simon Wardley makes an observation that struck me hard recently.

You cannot learn chess from a list of moves. Even with access to every grandmaster game ever played, simply studying the sequence of moves will not make you a strong player. Without understanding the board position, the strategic context, and the invisible forces at play, these move lists are merely shadows of the actual game.

This observation triggered a thought that has been bothering me about how we approach startup knowledge and learning.

Read more

How To Get Clarity With a New Tech Team

You have just taken over a new tech team. There is pressure to deliver, not much signal, and everything feels urgent. Perhaps the roadmap is packed. Perhaps the team seems busy. But is anything really working?

This is your field manual. If you are overwhelmed and trying to get clarity, start here.

Read more

See the Archive for more articles.